Kharlamova.Media

Media buying practice

A small practice, working to a number.

We buy paid social for direct-to-consumer advertisers. The work is done inside the advertiser's own account, against a cost per acquisition agreed before anything goes live. There is no retainer for activity that cannot be measured.

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01 — Work

Three things, done properly.

Buying and pacing

Account architecture, audience and placement decisions, budget pacing and daily management against the agreed cost per acquisition.

Creative testing

A fixed testing cadence that isolates the variable actually moving performance, so creative arguments are settled by the account rather than in a meeting.

Tracking and reporting

Conversion tracking verified before spend scales, then written reporting on spend, cost per result and return, on a schedule the advertiser sets.

02 — Method

How an engagement actually runs.

  1. Audit before proposal. The existing account, the tracking, the historical numbers and the commercial target, read properly. Nothing is proposed before that is done.
  2. Access, never ownership. Partner access is granted from the advertiser's own account and can be withdrawn at any moment. No asset changes hands.
  3. Build, check, launch. Campaigns structured, reviewed against platform policy, then launched to an agreed budget and start date.
  4. Manage and report. Continuous testing and budget management, with written reporting against target.

03 — Basis

The terms we work on.

  • Engagements are agreed directly with the advertiser, in writing.
  • Advertising spend is funded by the advertiser, paid to the platform, never through us.
  • We work within the advertising policies of the platforms we buy on.
  • We do not buy or sell advertising accounts.
  • We hold no login credentials. Access is granted and withdrawn through the platform's own partner tools.

04 — Contact

Enquiries.

Write to [email protected], with a sentence on what you sell and what the campaign needs to return. Questions about how data is handled go to the same address and are answered within thirty days.